Mommy Mind

Mommy Mind is an app that aims to provide mothers with a safe haven where they can feel valued and where they can get advice on many aspects of motherhood. The main function of this app is to take everything a mother could possibly need and put it all in one place.

All of the information shown in this case study has been presented to a patent agency in the form of a report, and all copyright and trademark rights have been received.

My Role

UI designer (Primary)
- Research
- Design phase
-Prototype

User Centered Surveys

"How often do moms receive affirmations as a person and receive recognition for their hard work?" is the survey question used to kick off the research phase. Many mothers were given this survey to complete and reply to in an anonymous manner.

When Asked:

How often do you receive verbal affirmations or compliments from your family members or friends?
52.5% said rarely
How frequently do you receive written affirmations, such as notes or messages, from loved ones?
81% said rarely, and 9.5% said never
Please select the emotions that you most commonly experience;
71.4% said overwhelmed
Have you noticed a correlation between receiving affirmations and your self-esteem?
52.4% said yes

In Summary:

More than half of moms rarely get verbal compliments or affirmations
91% never or rarely get written notes or compliments
71.4% admit to being overwhelmed
More than half of moms say this matters to them

General Research (Summary)

Worldwide, there are thought to be 2.2 billion moms, of which 77 million reside in the United States.
In the United States, 93% of mothers said they experienced burnout at least occasionally.
According to 69% of working mothers, taking care of the home puts a mental strain on them.

User Pain Points

Feeling guilty for no longer taking care of themselves
Losing their sense of self-worth due to lack of recognition
Having to scroll through a lot of different articles to receive actual, valuable tips
Not receiving help or advice with things that add to their mental load

Persona

Lisa Anderson has the potential to use our app and benefit from it. This persona, which can be viewed as a user representation, was created with our target demographic in mind.

User Journey

A real-life situation that Lisa could encounter is depicted in this user journey. What's going on, her feelings, and her words are all displayed. This allows us to see every gap that needs to be filled by our application. Also, it may demonstrate the advantages of our app.

A user journey is made to show what a user experiences at some point of the process, some use it to show a feature or to demonstrate an app, in this case it shows what a user might go through before our app and why it's needed.

Design Phase

Users in our target demographic tested and voted on the design elements and style several times. After many back-and-forths, we landed on a style that’s borderline minimalistic with a lot of color to make it seem friendly.

The color scheme is a variety of different greens and blues, as well as hues in between, such as turquoise. Not only do these colors have psychological “feelings” attached to them, such as calmness and tranquility, but these colors received the most positive feedback out of all tested palettes.

The fonts used are simple and easy to read, with a friendly look.
Inkut Antiqua
Judson
Josefin Sans

Mockups

Prototype

This app has a simple prototype that shows how these screens would work together as a functioning app. This prototype was made in Figma, and the inner workings of it can be seen in the next screenshot.

Here is a screen recording to see the prototype on a phone (Google Drive link): Here

Scroll through the app to get a look at it (0:00)
The daily affirmation is saved/favorited (0:07)
‍Dinner is selected in the “What are we eating?” category and the recipe is looked at (0:10)
We went back to the home screen (0:14)
‍Time is selected in the “Tips of the Day” category, the message is read, and then the screen is touched to make the message disappear. (0:17)
The options in “What are we feeling today?” are scanned through. (0:24)
‍Anger is selected and the article is looked at (0:30)
We went back to the home screen and scrolled down a bit (0:34)
‍Physical is selected in the “Something you wanna focus on?” category and the article is looked at (0:39)
We went back to the home screen (0:47)
‍Talks is selected in the “Today’s features?” category and the article is looked at (0:51)
We went back to the home screen (1:01)
The options in “Tips for Raising the Kids” are scanned through. (1:03)
‍Babies is selected and the article is looked at (1:08)
We went back to the home screen and scrolled to the top (1:15)
The emergency button was clicked, the screen opened, and the breathing timer was looked at. (1:22)
The social button was clicked, the screen opened, and it was looked at. (1:29)
The support button was clicked, the screen opened, and it was looked at. (1:38)
The favorites/saved button was clicked, the screen opened, and it was looked at. (1:42)
‍Affirmations is selected, the list opened, and a message is looked at (1:48)
‍Meals is selected, the list opened, and a recipe is looked at (2:03)
‍Daily tips is selected, the list opened, and a message is looked at (2:13)
‍Feelings is selected, Anger is selected, the list opened and it is looked at (2:21)
‍Raising the kids is selected, Babies is selected, the list opened, and an article is looked at (2:31)
‍We went back to the home screen and scrolled to the top (2:48)

Competitive Assessment (Summary)

A lot of research has revealed that there isn't anything like this app. Many apps are available for mothers. Moreover, a lot of the functions of this app are also available as their own app. There are apps for breathing and for daily compliments. There are apps for socializing as well as apps for recipes. None of them completes the picture. Apps that specifically provide tips aren’t seen in the industry; instead, they are primarily found in articles on various websites in the form of lists. And the tips given in those articles will most likely be repeated in the next one. Mommy Mind puts everything in one place.

Expanding Strategy

Mommy Mind is designed with mothers in mind, but it doesn't have to end there. This app has many features that may be customized to cater to different demographics since it is designed with moms in mind. In one area of their lives or another, everyone could benefit from some guidance, pointers, or even insight. It is possible to remove Mommy Mind's mother-specific focus and concentrate instead on fundamental mental health. But why stop there?

We can tailor this app to a specific profession or career, such as doctors or nurses. We can stick to the fundamentals - a daily affirmation to remind them how special and appreciated their work is. We can continue to offer the recipe category to help them with some of their mental load, such as not knowing what to make for dinner when they get home and not wanting to deal with it. The daily advice, emotions, and focus categories can stay exactly as they are. After that, we can begin making changes. Substitute the category relating to children with one that is applicable to their field. Rather than parenting advice, we may provide articles about various topics related to the medical field, like innovative techniques or groundbreaking discoveries. Alternatively, we may create a specialization-focused category instead of "raising the kids," with choices like neurology, cardiology, psychology, orthopedics, etc.

Conclusion

There are an infinite amount of apps that can be created using this template because of the broad range of possibilities this app can change to. Apps can cater to a variety of demographics and dynamics. Each profession may have its own app. An app may be available for everyday workers. It is possible to create a relationship-centered app. You can find anything for everyone and everything you can imagine. Something that actually helps them, not just gives them a sense of being noticed.
This template can be the thing that an entire business revolves around.

Key takeaways

After months of intense collaboration and meticulous design iterations, the completion of this project marks a significant achievement in my journey towards crafting good user experiences. Through empathetic understanding, iterative testing, and user-centered design principles, we have successfully created a product that not only meets but exceeds the expectations of our target audience. The key takeaway from this project underscores the importance of user-centricity at every stage of the design process. By prioritizing the needs, preferences, and pain points of our users, we have not only delivered a functional solution but also fostered meaningful connections between our product and its users.